Strategy – Naming – Brand Identity

Brief: Give “DTR1” a new brand identity. DTR1 is an early-stage deep tech in the B2B power system operators industry. As DTR1 embarked on their journey towards possible customers and sought investment, we recognized the need to create a brand that exuded reliability, flexibility, and expertise. Our strategy work revolved around understanding the crucial factors that potential customers consider when investing in a service. All our research resulted in the birth of the brand "Växel." We saw an opportunity for a new name that encapsulated the essence of growth, Swedish heritage, and the power grid industry. We custom-made a typeface that symbolized flexibility, mirroring DTR1's adaptable services. This unique and powerful typeface became the foundation of the brand's identity. Every aspect of the design concept, from the logo to the shapes used as design elements, drew inspiration from the typeface. This ensured a cohesive and consistent brand identity that builds reliability. Group: Sigrid Langenskiöld, Michaela Arvidsson and Emma Gundersen